About Of Google Search Console Manual Penalty | Why Get Manual Penalty in 2022 | Question & Solution 2022
Hello Everyone,
And I welcome you to part 6
of Google search Console series
Manual Action
In today’s part, we’ll learn that
due to which activities
a website gets a manual penalty
and how to remove these
manual penalties or manual actions
In the last video, i.e. Part 5
we talked about mobile usability
of enhancement section
Code web vitals and
other structural data elements
If you haven’t watched part 5 yet
then you can watch it by
clicking on the link
showing on the top-right corner
of this video
and you’ll get this link
the description of this video also
Manual action is a part of
Google search console
which nobody discusses that much
But this topic is very important
so that you can avoid doing
mistakes in your website
and can save your website
from manual penalty
Manual action lies in the “security & manual action section”
of the google search console
Manual action, as the name tells
Real Human Google Employees
apply these penalties on any website
only when they feels like that website
is not following some specific Google Guidelines
because manual actions,
Rather than the algorithm’s automatic action
Real Google Employees put on your website
after checking your website
It gives serious effects and
it’s not also easy to remove them
That’s why you should first know
that which activities
can lead to manual actions
Google puts manual penalties
on some specific types of activities
Let’s discuss them one by one
Number 1, User-generated spam
On websites like Forums, Blogs
and guest post
When visitors create spam content through
comment, post, and profile in large quantity
then those websites can get a penalty
having Fake name profiles,
or having commercial keywords only in the post’s content
or having the adult keyword
or having auto-generated text
invites these types of manual penalties
To avoid these types of penalties
first of all, you shouldn’t give
permission to create
these types of trash content
on your website
useless profiles, useless content
should be deleted
And you should structure
your website in a way
that user on the other side
can’t create these types of spam
and then you have to submit
review request
Number 2, Spammy-free Host
If you are using any free
or cheap shared hosting
which contains a lot of spam websites
then your website can also get
a manual penalty with them
In this case,
the best way is to transfer
your website to some other host
and then you should request for review
Number 3, Structured Data Issue
Obviously, This is my favorite Topic
We have already done a lot of videos
about structured data or schema data
structured data or schema data
is a powerful way
to give information to
search engines about your page
and find a spot in rich results
But Google doesn’t want it
to be misused also
therefore, there are some rules to follow
that is very important
Google provides a massive list
of structured data errors
But if I would explain the reasons
of those errors in simple language
Then you should keep
some important points in mind
Number 1, the schema data
used in your page
should not be different
then the content on your page
Number 2, the content should be visible for which,
the schema data is used in your page
It should not be protected with
any password or any payment gateway
It should be free to view
Number 3, you shouldn’t mark up nonproduct item
or service with product type schema data
Number 4, No company should be marked up
with product type schema data
Number 5, Structured data shouldn’t be used
for promotional purposes
or advertisement and commercial purposes
Number 6, providing such type of
reviewed structured data
where review is being provided
by service provider company itself
This also shouldn’t happen
Number 7, there should be a facility to add new review
in the page where review type schema data is being used
Number 8, Wherever job post type
schema data is given,
at that place…Nonsubmission of application of job post,
incomplete description of the job,
wrong employer, fee for job application, or outdated job post
all these could be
the reasons for a manual penalty
All these types of mistakes can get you
manual penalty for structured data
If you come across
any such manual penalty
then you should fix structured data
in your site
and then you should submit a review request
We have a lot of videos
on both of these topics
i.e.How to understand and use
Schema data or structured data properly
and you’ll get their links
in the description of this video
Fourth is, Backlink Issues
Backlinks are a very big reason
of the manual penalty
no matter if many unnatural, paid or exchange backlinks
are provided through your website
or your website is getting
these types of backlinks.
In both situations, you can get
manual penalty
If you get a manual penalty
because of backlinks,
then check if you are getting these
because of incoming backlinks
or because of outgoing backlinks
and then go for the corrections
accordingly
If your website has got
a lot of unnatural backlinks
then try to remove them
by contacting their source
or the simple way, you can use
disavow tool to remove them
We just covered Disavow tool
in our previous video, i.e Part 5
If unnatural links are going
through your website
then make sure that the “no follow” tag
is being used on outgoing links
You can put “Sponsor tag relationship”
on every sponsored link
And a new relationship
has been introduced for UGC content also
you can use that to avoid harm
from comments and other user-generated content
Number 5, the Next reason is Thin Content
Google considers these types of pages,
a thin content
Number 1, Automatically Generated Content
The content that is generated
automatically through a script
Number 2, Affiliate Content
Means those websites in which,
Page’s content is pasted as it is
from the affiliate product providing a website
Number 3, Content scripted
from other websites
Automatic news websites
and Number 4 is, Doorway pages
These are those types of pages in which,
service providers paste the same content
indifferent pages for every city’s name
Only the city’s name differs
In our own company,
we always get 3-4 clever clients in a month,
who demands pages like this
these demands do not arise in starting
when it’s time to handover the website
then at that time, this last trick gets into use
and we also just do it easily,
we just have to give a warning
but after it, if you want
to make your loss, then it’s fine
Number 6, Cloaking or Misleading Redirects
Many times, to avoid manual penalty, websites use
two types of tricks after not following web master’s guidelines
Number 1, Cloaking
Showing one type of content
to search engines
And showing some other type of content
to normal human visitors on the same page
And Number 2, Redirect
Redirecting Google Bot to some other page
after tracking, rather than the main page
Now, Obviously, Google won’t accept
this behavior
And for such activities, google will
surely give a manual penalty to websites
To remove this type of manual penalty,
you should use the URL inspection tool
see the web page through
URL inspection tool
and then compare if this version that
you are showing the normal human visitor
is different than that or no
If there is any difference in
both the versions then remove it
and then request for review
This Cloaking has a different type also
i.e. Cloaking Images
In this, some images are shown to the user
and other images are shown to the google bot
So you should keep both the versions the same
Show the same images to the google bot
that you are showing to a normal human visitor
Number 7, Hidden text or keyword stuffing
This technique used to be used
10-15 years ago
But still, People teach this
by the name “Black hat SEO” and sells also
Basically, when a text is used in
background color
then the text is called hidden text
Because normal human visitors can’t see it
But search engine bots can see it
10-15 years ago, it was possible to manipulate
search engine ranking using these types of tricks
but not anymore, google discourages
these types of tricks
because it lowers the quality of websites
and it ruins the user’s experience also
that’s why these types of
manual penalties are given
Its solution, is very simple…
Just don’t put text and keywords
after hiding or stuffing on the page
Number 8, AMP Content mismatch
If there’s any different content in your
AMP page and its Canonical normal web page
then this type of penalty can be given
Basically in all scenarios,
Google want you
to show the same content
that is visible to viewers.
No matter if its a website,
AMP page or Structured data
If there is any mismatch
in any type of version,
then your website will get a penalty
Number 9 and the last type of penalty is,
Mobile Redirect
If you are redirecting mobile users
to a page
that search engine is not able to see
then this can upset google
and can get you a manual penalty
So, According to these nine types of activities,
Google can give a manual penalty to any website
Manual penalty
is not a permanent punishment
and if you can identify your mistake
and can fix it,
then this penalty can be removed
from your website
And your website will start to
rank normally also after some time
So I hope this Video was helpful
in increasing your knowledge about a google penalty
Thanks for watching this Sixth Part
of Google Search console series
